The Nigerian Television Authority finally grabbed a juicy EPL deal that will bring back the buzz to the station and sports lovers in the country.
NTA have partnered with a leading sports marketing Company, Integral Sponsorship and Experiential Marketing Limited who recently secured the media rights to broadcast a live English Premier League match per week on free to air television over the course of the 2019/2022 rights cycle
The sub-license deal from Infront, a Wanda Sports Group company and current rights holder for Free-To-Air distribution rights in Sub-Saharan Africa, allows one live match per match-week.
The media rights package will include the Premier League-magazine show, which will be aired weekly, this they believe will bring the most loved football league in the world closer to Nigerians.
Jean-François Jeanne, the managing director at Infront France, said: “Nigeria is a key market for the English Premier League. Together with Integral, we hope to maximise its media exposure in the country and provide an opportunity for passionate Nige- rian fans to follow the action on ree-to-air TV.”
The deal is synonymous to the agreements signed in South Africa by Infront with free-to-air broadcaster OpenView and with Ghanaian FTA broadcaster Max TV, though the latter only covers the 2019-20 season.